Strength
Built to
Last.
Coaching for powerlifters and everyday lifters who want to get genuinely, durably strong — under the bar and outside the gym.
The Mission
Empower every individual with the physical and mental strength to build healthy habits and lasting confidence.
We meet you where you are — first platform or first day back — and we coach the long game!
Individualized Programming
Every plan is written for one lifter — your numbers, schedule, recovery, and goals. No copy-paste templates. We build this for YOU!
Technical Coaching
Video review and direct feedback on the squat, bench, and deadlift — so the work you put in actually counts. We want you to develop skills that last a lifetime!
Strength for Life
Habits, mindset, and recovery built to last a life time — not a 12-week trend you abandon by spring.
Betsy Taylor
Founder & Head Coach
Betsy Taylor is a strength coach with a background in collegiate athletics, powerlifting, and Exercise & Sport Therapy. After spending years competing, studying human performance, and working alongside respected strength coaches, she built Mad Cow Strength Systems to help people become stronger, healthier, and more confident through sustainable training and coaching.Her approach combines real-world experience, education, and a passion for helping clients unlock their full potential — both physically and mentally.
Her coaching is tough but welcoming: serious enough for the competitor chasing a total, but patient enough for the beginner touching a barbell for the first time.
Exercise & sport therapy Major?? or w/e
Lifters Who Stayed.
“Betsy has pushed me past what I thought I was capable of every time […]. She’s responsive, honest about what needs fixing, and doesn’t sugarcoat technique issues. If you’re serious about getting stronger, Mad Cow Strength is worth every dollar spent.”
Tim Talbot
“Working with you has truly changed my life. I have been very overweight pretty much my entire life and I had no idea how to feed myself to properly fuel my body for my weight loss and powerlifting goals. In just 9 months i have lost 55+ pounds AND increased my total 17.5kg simultaneously!! […] I’m the strongest and healthiest I have ever been and I couldn’t be happier about it!!”
Kenedi Ashburn
Ready When
You Are.
Tell us about your training, your goals, and where you want to go. We’ll take it from there!