The People Behind the Bar

Meet the Team

Strength is a team sport behind the scenes. Coaching, nutrition, and recovery — under one standard.

Founder

Betsy Taylor

Head Coach & Powerlifting

Collegiate athlete, competitive powerlifter, and Exercise & Sport Therapy specialist. Betsy founded Mad Cow to coach strength as a lifelong practice — equal parts barbell technique, programming, and the mindset that keeps lifters in the game for decades.

Collegiate Athletics
Competitive Powerlifting
Exercise & Sport Therapy
Independent Specialists

Strength Has a Supporting Cast.

Each specialist runs their own practice under the Mad Cow roof. Subscribe or reach out to them directly — these services are separate from Betsy’s coaching and aren’t included in it.

Nutrition
Separate offering

Nutrition Coach

Registered Dietitian

Fueling strength without the fads. Sustainable nutrition strategies that support training, recovery, and weight-class goals — built around how you actually eat.

Coaching and subscription plans run independently. You don’t need to train with Betsy to work together.

RD
Registered dietitian
1:1
Personalized plans
Recovery
Separate offering

Physical Therapist

Doctor of Physical Therapy

Movement screens, injury rehab, and return-to-lifting plans for athletes working around pain or past injury — so strength training stays safe, not sidelined.

Works alongside any training program, including Betsy’s, without being part of it.

DPT
Doctor of physical therapy
1:1
Movement screens
Open Role
Coming Soon

Mobility Coach

Joining the Team Soon

We’re building out mobility and movement-prep support to round out the team. Get notified when this role is filled.

Open Position

Ready to Work With the Team?

Start with coaching, add specialists as you need them.